Week 11 to 5 days12
Citation readiness
'Best brand' answers are assembled from round-up lists, and none of them is yours
+2.4-3.5 pts1-2d effort
Citation readiness
AI describes Tilsa mostly from other people's pages
+1.8-3.2 pts2-5d effort
Citation readiness
Product pages carry no Product or Offer markup
+1.4-2.8 pts1-2d effort
Citation readiness
No press or newsroom page, so credibility questions have nothing to cite
+1.4-2.4 pts3-5d effort
Citation readiness
No llms.txt, so AI has no structured brief about the site
+0.7-1.8 pts0-1d effort
Weeks 2 to 41 to 2 weeks11
Buyer journey
Absent from most unbranded category questions, the way buyers start looking
+2.8-4.9 pts7-14d effort
Citation readiness
No page AI can read for price and value, so it names rivals on those questions
+2.1-3.5 pts3-7d effort
Buyer journey
Google AIO shortlists Tilsa far less often than ChatGPT
+1.4-2.8 pts5-14d effort
Start now2 weeks or more2
Brand authority
Wikipedia article is a stub, so AI describes the brand with low confidence
+1.8-3.2 pts7-21d effort
Citation readiness
Thin presence on the marketplaces AI reads for consumer reviews
+1.4-2.8 pts7-30d effort
Showing the top 12 of 17 striking-distance keywords.
Then your next scan, on the same tracked questions, shows what moved.
